Page 3 of 4
Secondary research
Also known as desk research. It involves collecting information that has already been collected by others and is available for use.
Secondary data can be collected from internal and external sources.
- You are here:
-
Home
-
A Level Business
-
Marketing Management
-
Revision Notes
- Marketing Research
- IMPORTANT MESSAGE -
Quizzes and worksheets on this website have been developed in Flash format. Flash is no more supported by browsers. Very few browsers are still supporting Flash. To view them properly on your mobile phones/ desktop, you will have to install Puffin Web Browser. Visit https://www.puffin.com/
It is 100% safe.
Revision Notes
Article Index
Internal sources
Information which is available for inside the business such as
- Sales department records, customer records and sales reports
- Opinions of distributors and public relations departments
- Financial statements and records
External sources
These include:
- Newspapers
- Government statistics and census reports
- Media reports
- Market research agencies’ reports
- Employers’ association reports
© 2023 dineshbakshi.com