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Primary research
Also known as field research, it involves collection and collation of original data through direct contact with potential or existing customers.
Methods of Primary research are:
- Questionnaire: a set of questions focusing on finding information. It can be postal, telephonic or face to face
- Interviews: Prepared questions asked by an interviewer and detailed input is collected.
- Consumer Panels: Groups of people who are willing to provide their input and feedback on particular products or services.
- Observations: recording, watching or auditing a particular activity or product.
- Experiments: for new products to a limited geographical area or limited number of customers and finding out their feedback.
