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3.1.1 The role of marketing:
3.1.2 Market changes:
3.1.3 Concepts of niche marketing and mass marketing:
3.1.4 How and why market segmentation is undertaken:
3.2.1 The role of market research and methods used:
3.2.2 Presentation and use of market research results:
3.3.1 Product:
3.3.2 Price:
3.3.3 Place – distribution channels:
3.3.4 Promotion:
3.3.5 Technology and the marketing mix:
3.4.1 Justify marketing strategies appropriate to a given situation:
3.4.2 The nature and impact of legal controls related to marketing:
3.4.3 The opportunities and problems of entering new markets abroad:
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