Above the line
Activities include advertising
Advertising means communicating with the customers through a paid media.
Advertising is of two types:
Informative advertising is when the message communicated includes information about size, quantity, ingredients, composition, configuration or content of the product. The idea is to influence people to buy products buy showing the superiority of the product in terms of quantity or quality. This type of advertising is usually common with technological products such as mobile phones or computers.
Persuasive advertising is when the message communicated focuses on persuading the customers to buy the product through celebrity endorsements, or use of glamour.
Usually advertisements have an element of both informative and persuasive advertising.
