Stakeholders and their objectives
Many people are involved in running a business. Some have direct interest while others have indirect interest in the running of the business. These individuals or groups are known as stakeholders.
| Stakeholders |
Who are they |
Objectives |
| Owners | They invest capital in the business and get profits from the business | Profits, growth of the business |
| Workers | Employees of the business who give in their time and effort to make a business successful | Job security, job satisfaction and a satisfactory level of payment for their efforts |
| Managers | Employees of the business who manage a business. They lead and control the workers to achieve organisational goals |
High salaries, Job security, Status and growth of the business |
| Consumers | These are the people who buy the goods and services of the business. | Safe and reliable products, value for money, proper after sales service |
| Government | Government manages the economy. The government charges a tax from the business and also monitors the working of businesses in the country | Successful businesses, employments to be created, more taxes, follow laws. |
| The community | Community is all the people who are directly or indirectly affected by the actions of the business. . |
They expect more jobs, environmental protection, socially responsible products and actions of the business |
