Stakeholders and their objectives

Many people are involved in running a business. Some have direct interest while others have indirect interest in the running of the business. These individuals or groups are known as stakeholders.



Who are they


Owners They invest capital in the business and get profits from the business Profits, growth of the business
Workers Employees of the business who give in their time and effort to make a business successful Job security, job satisfaction and a satisfactory level of payment for their efforts
Managers Employees of the business who manage a business. They lead and control the workers to achieve organisational goals

High salaries,

Job security,

Status and growth of the business

Consumers These are the people who buy the goods and services of the business. Safe and reliable products, value for money, proper after sales service
Government Government manages the economy. The government charges a tax from the business and also monitors the working of businesses in the country Successful businesses, employments to be created, more taxes, follow laws.
The community Community is all the people who are directly or indirectly affected by the actions of the business.
They expect more jobs, environmental protection, socially responsible products and actions of the business


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