Marketing Research

Marketing research is related with collecting facts and figures from the market to assist the managers to make correct decisions.

Need for Marketing Research

There may be many reasons for carrying out market research.

It may be carried out find out

• the likes and dislikes of the customers,
• appropriate price for the product,
• how many people might buy the product.
• finding the profile of the customers,
• the places they buy
• about competitors and;
• the promotion techniques which might be most effective.

Watch a Video