Marketing Research
Marketing research is related with collecting facts and figures from the market to assist the managers to make correct decisions.
![marketresearch](/images/stories/article-photos/marketresearch.jpg)
Need for Marketing Research
There may be many reasons for carrying out market research.
It may be carried out find out
- the likes and dislikes of the customers,
- appropriate price for the product,
- how many people might buy the product.
- finding the profile of the customers,
- the places they buy
- about competitors and;
- the promotion techniques which might be most effective.
Watch a Video