Wholesaler

A person or a firm, who buys in bulk from the manufacture, breaks it into smaller quantities and supplies it to small retailers.

Role of Wholesaler

  • Buys in bulk from the producer and breaks into small quantities to retailers.
  • Provide storage facilities, thus reducing the need for both manufacturer and retailer to hold such large stocks.
  • Wholesalers carry out marketing efforts at their level.
  • Provide credit facilities to small retailers.
  • Sometimes deliver the goods to the small business outlets.
  • Wholesalers usually do some amount of promotion at their level thus helping manufacturers in their marketing efforts.

WHO'S ONLINE

We have 372 guests and no members online

JOIN OUR ONLINE COURSES

paypal verified logo