Sales promotion

Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity.

Objectives of Sales Promotion

Sales promotion is a tool used to achieve most of the five major promotional objectives

  • Building Product Awareness
  • Creating Interest 
  • Providing Information
  • Stimulating Demand
  • Reinforcing the Brand

 Point of purchase display discount pricingproduct demonstration 
 trade fairs loyalty programs free trials

Common types of Sales Promotions

  1. Coupons: offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase 
  2. Rebates: Rebates, like coupons, offer value to purchasers typically by lowering the customer’s final cost for acquiring the product.
  3. Promotional Pricing : short-term price reduction or, as known in some areas, "on sale" pricing.
  4. Trade-In: allow consumers to obtain lower prices by exchanging something the customer possess, such as an older product that the new purchase will replace.
  5. Loyalty Programs: reward, such as price discounts and free products, for frequent purchasing or other activity are called loyalty programs.
  6. Sampling and Free Trials: Sampling and free trials give customers the opportunity to experience products, often in small quantities or for a short duration, without purchasing the product.
  7. Free Product: free product may be in the form of additional quantities of the same purchased product (e.g., buy one, get one free) or specialty packages (e.g., value pack) that offer more quantity for the same price as regular packaging.
  8. Premiums: For example, a cellphone manufacturer may offer access to free downloadable ringtones for those purchasing a cellphone.
  9. Contests and Sweepstakes: Contests are special promotions awarding value to winners based on skills they demonstrate compared to others. Sweepstakes or drawings are not skill based but rather based on luck. Winners are determined by random selection.
  10. Demonstrations: experienced in-person or via video form, such as over the Internet
  11. Personal Appearances: by someone of interest to the target market, such as an author, sports figure or celebrity
  12. Point of purchase displays: designed materials intended for placement in retail stores.
  13. Trade shows: organized events that bring both industry buyers and sellers together in one central location.

New Youtube Channel - ThinkIGCSE

Hi Everyone, I have launched a new YouTube channel with more than a 100 videos on  Economics and Business Studies, tailored specifically for IGCSE and A Level and IBDP students.

Subscribe now and join us on this learning journey: @thinkIGCSE

Exciting News!

IMPORTANT MESSAGE

Quizzes and worksheets on this website have been developed in Flash format. Flash is no more supported by browsers. Therefore, you might see blank pages on some instances. Install Flash player plugin for Chrome from Chrome Web Store. Click here 

Similarly, for other web browsers you will have to activate the relevant flash player plugins.

JOIN OUR ONLINE COURSES

WHO'S ONLINE

We have 621 guests and no members online

MindMaps

PDF FILE

Download

Cheatsheets

PDF FILE

Download

Crosswords

PDF FILE

Download

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Our website uses Google Analytics to understand how you interact with our site and improve your browsing experience. These cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come from, and the pages they visited. The data helps us analyze trends and user behavior to enhance our website's functionality and content.
Accept
Decline
Marketing
Set of techniques which have for object the commercial strategy and in particular the market study.
Marketing
Our website uses Google marketing cookies to deliver personalized ads and measure the effectiveness of our advertising campaigns. These cookies track your online activity to help us show you relevant ads on Google services and partner websites.
Accept
Decline