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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 27665
2 SWOT analysis 17701
3 Market segmentation 15229
4 Marketing Mix 16291
5 Why is marketing research needed? 16856
6 Primary research 11306
7 Process of marketing research 26368
8 Secondary research 13860
9 Factors affecting market research information 13277
10 How to design a questionnaire 18515
11 Role of product in marketing mix 14335
12 New product development 11066
13 Branding and its importance 12201
14 Packaging 10694
15 Product Life Cycle 19154
16 Pricing strategies 14387
17 Determining price in a free market 9813
18 Marketing mix | Promotion 11053
19 Advertising 9117
20 Promotion | Sales Promotion 18343
21 Promotion | Personal selling 13727
22 Promotion | Public relations 9764
23 Promotion | Customer service 8858
24 Marketing mix | Place 13065
25 Marketing plan 11416
26 Role of wholesaler 16332
27 Choosing a channel of distribution 10959
28 Functions of different departments 8762
29 Mediums of advertising 25659
30 Technology and the Market Mix 3278

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