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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 22308
2 SWOT analysis 15049
3 Market segmentation 13279
4 Marketing Mix 14379
5 Why is marketing research needed? 14155
6 Primary research 9699
7 Process of marketing research 23690
8 Secondary research 12290
9 Factors affecting market research information 10806
10 How to design a questionnaire 16215
11 Role of product in marketing mix 11853
12 New product development 9674
13 Branding and its importance 10222
14 Packaging 9387
15 Product Life Cycle 16622
16 Pricing strategies 12494
17 Determining price in a free market 7949
18 Marketing mix | Promotion 9356
19 Advertising 7803
20 Promotion | Sales Promotion 15450
21 Promotion | Personal selling 10854
22 Promotion | Public relations 8074
23 Promotion | Customer service 7871
24 Marketing mix | Place 11286
25 Marketing plan 10013
26 Role of wholesaler 13007
27 Choosing a channel of distribution 9293
28 Functions of different departments 7579
29 Mediums of advertising 21650
30 Technology and the Market Mix 1196

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