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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 22471
2 SWOT analysis 15143
3 Market segmentation 13330
4 Marketing Mix 14431
5 Why is marketing research needed? 14208
6 Primary research 9746
7 Process of marketing research 23783
8 Secondary research 12337
9 Factors affecting market research information 10876
10 How to design a questionnaire 16267
11 Role of product in marketing mix 11917
12 New product development 9719
13 Branding and its importance 10271
14 Packaging 9421
15 Product Life Cycle 16765
16 Pricing strategies 12557
17 Determining price in a free market 8002
18 Marketing mix | Promotion 9398
19 Advertising 7838
20 Promotion | Sales Promotion 15536
21 Promotion | Personal selling 10937
22 Promotion | Public relations 8139
23 Promotion | Customer service 7902
24 Marketing mix | Place 11339
25 Marketing plan 10065
26 Role of wholesaler 13100
27 Choosing a channel of distribution 9335
28 Functions of different departments 7613
29 Mediums of advertising 21773
30 Technology and the Market Mix 1260

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