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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 31934
2 SWOT analysis 20637
3 Market segmentation 17709
4 Marketing Mix 18590
5 Why is marketing research needed? 20283
6 Primary research 13180
7 Process of marketing research 28881
8 Secondary research 15917
9 Factors affecting market research information 16890
10 How to design a questionnaire 21614
11 Role of product in marketing mix 17689
12 New product development 12915
13 Branding and its importance 14772
14 Packaging 12592
15 Product Life Cycle 21968
16 Pricing strategies 16844
17 Determining price in a free market 12433
18 Marketing mix | Promotion 12961
19 Advertising 10693
20 Promotion | Sales Promotion 21294
21 Promotion | Personal selling 16797
22 Promotion | Public relations 11460
23 Promotion | Customer service 9847
24 Marketing mix | Place 15005
25 Marketing plan 13215
26 Role of wholesaler 20802
27 Choosing a channel of distribution 13089
28 Functions of different departments 10144
29 Mediums of advertising 30373
30 Technology and the Market Mix 5687

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