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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 32214
2 SWOT analysis 20823
3 Market segmentation 17875
4 Marketing Mix 18729
5 Why is marketing research needed? 20493
6 Primary research 13284
7 Process of marketing research 29036
8 Secondary research 16044
9 Factors affecting market research information 17178
10 How to design a questionnaire 21788
11 Role of product in marketing mix 17918
12 New product development 13025
13 Branding and its importance 14950
14 Packaging 12720
15 Product Life Cycle 22196
16 Pricing strategies 16984
17 Determining price in a free market 12597
18 Marketing mix | Promotion 13073
19 Advertising 10801
20 Promotion | Sales Promotion 21504
21 Promotion | Personal selling 16975
22 Promotion | Public relations 11571
23 Promotion | Customer service 9928
24 Marketing mix | Place 15133
25 Marketing plan 13332
26 Role of wholesaler 21114
27 Choosing a channel of distribution 13232
28 Functions of different departments 10222
29 Mediums of advertising 30626
30 Technology and the Market Mix 5803

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