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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 25265
2 SWOT analysis 16455
3 Market segmentation 14258
4 Marketing Mix 15244
5 Why is marketing research needed? 15443
6 Primary research 10481
7 Process of marketing research 25066
8 Secondary research 13085
9 Factors affecting market research information 11904
10 How to design a questionnaire 17251
11 Role of product in marketing mix 13036
12 New product development 10325
13 Branding and its importance 11218
14 Packaging 10006
15 Product Life Cycle 18062
16 Pricing strategies 13434
17 Determining price in a free market 8862
18 Marketing mix | Promotion 10164
19 Advertising 8425
20 Promotion | Sales Promotion 16936
21 Promotion | Personal selling 12214
22 Promotion | Public relations 9030
23 Promotion | Customer service 8338
24 Marketing mix | Place 12209
25 Marketing plan 10700
26 Role of wholesaler 14611
27 Choosing a channel of distribution 10064
28 Functions of different departments 8186
29 Mediums of advertising 23581
30 Technology and the Market Mix 2139

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