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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 19001
2 SWOT analysis 13249
3 Market segmentation 11978
4 Marketing Mix 13284
5 Why is marketing research needed? 12762
6 Primary research 8818
7 Process of marketing research 21288
8 Secondary research 10810
9 Factors affecting market research information 9239
10 How to design a questionnaire 13717
11 Role of product in marketing mix 10325
12 New product development 8642
13 Branding and its importance 9024
14 Packaging 8277
15 Product Life Cycle 13658
16 Pricing strategies 11280
17 Determining price in a free market 6804
18 Marketing mix | Promotion 8336
19 Advertising 7045
20 Promotion | Sales Promotion 13368
21 Promotion | Personal selling 8833
22 Promotion | Public relations 7197
23 Promotion | Customer service 7282
24 Marketing mix | Place 10033
25 Marketing plan 9061
26 Role of wholesaler 10890
27 Choosing a channel of distribution 8318
28 Functions of different departments 6734
29 Mediums of advertising 18552

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