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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 30012
2 SWOT analysis 19157
3 Market segmentation 16414
4 Marketing Mix 17457
5 Why is marketing research needed? 18684
6 Primary research 12267
7 Process of marketing research 27720
8 Secondary research 14897
9 Factors affecting market research information 15020
10 How to design a questionnaire 20119
11 Role of product in marketing mix 16156
12 New product development 11901
13 Branding and its importance 13437
14 Packaging 11561
15 Product Life Cycle 20514
16 Pricing strategies 15599
17 Determining price in a free market 11094
18 Marketing mix | Promotion 11991
19 Advertising 9944
20 Promotion | Sales Promotion 19947
21 Promotion | Personal selling 15320
22 Promotion | Public relations 10644
23 Promotion | Customer service 9386
24 Marketing mix | Place 13962
25 Marketing plan 12226
26 Role of wholesaler 18554
27 Choosing a channel of distribution 11966
28 Functions of different departments 9532
29 Mediums of advertising 28244
30 Technology and the Market Mix 4596

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