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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 28049
2 SWOT analysis 17944
3 Market segmentation 15415
4 Marketing Mix 16462
5 Why is marketing research needed? 17150
6 Primary research 11458
7 Process of marketing research 26604
8 Secondary research 14015
9 Factors affecting market research information 13522
10 How to design a questionnaire 18802
11 Role of product in marketing mix 14590
12 New product development 11204
13 Branding and its importance 12385
14 Packaging 10832
15 Product Life Cycle 19373
16 Pricing strategies 14582
17 Determining price in a free market 9984
18 Marketing mix | Promotion 11208
19 Advertising 9240
20 Promotion | Sales Promotion 18579
21 Promotion | Personal selling 13989
22 Promotion | Public relations 9909
23 Promotion | Customer service 8951
24 Marketing mix | Place 13225
25 Marketing plan 11560
26 Role of wholesaler 16654
27 Choosing a channel of distribution 11116
28 Functions of different departments 8888
29 Mediums of advertising 25987
30 Technology and the Market Mix 3455

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