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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 23102
2 SWOT analysis 15439
3 Market segmentation 13542
4 Marketing Mix 14603
5 Why is marketing research needed? 14464
6 Primary research 9918
7 Process of marketing research 24062
8 Secondary research 12504
9 Factors affecting market research information 11120
10 How to design a questionnaire 16467
11 Role of product in marketing mix 12120
12 New product development 9859
13 Branding and its importance 10456
14 Packaging 9558
15 Product Life Cycle 17259
16 Pricing strategies 12740
17 Determining price in a free market 8214
18 Marketing mix | Promotion 9572
19 Advertising 7965
20 Promotion | Sales Promotion 15875
21 Promotion | Personal selling 11216
22 Promotion | Public relations 8352
23 Promotion | Customer service 7992
24 Marketing mix | Place 11523
25 Marketing plan 10202
26 Role of wholesaler 13431
27 Choosing a channel of distribution 9506
28 Functions of different departments 7720
29 Mediums of advertising 22138
30 Technology and the Market Mix 1460

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