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You are here: IGCSE Business Marketing Revision Notes

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Revision Notes

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# Article Title Hits
1 objectives of marketing 27391
2 SWOT analysis 17546
3 Market segmentation 15113
4 Marketing Mix 16159
5 Why is marketing research needed? 16638
6 Primary research 11190
7 Process of marketing research 26197
8 Secondary research 13766
9 Factors affecting market research information 13112
10 How to design a questionnaire 18339
11 Role of product in marketing mix 14164
12 New product development 10967
13 Branding and its importance 12072
14 Packaging 10622
15 Product Life Cycle 18993
16 Pricing strategies 14287
17 Determining price in a free market 9694
18 Marketing mix | Promotion 10964
19 Advertising 9026
20 Promotion | Sales Promotion 18162
21 Promotion | Personal selling 13536
22 Promotion | Public relations 9663
23 Promotion | Customer service 8794
24 Marketing mix | Place 12958
25 Marketing plan 11317
26 Role of wholesaler 16101
27 Choosing a channel of distribution 10835
28 Functions of different departments 8683
29 Mediums of advertising 25360
30 Technology and the Market Mix 3090

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