What is Product differentiation?

Product differentiation is the process of distinguishing the differences of a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as one's own product offerings.

Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. The objective of differentiation is to develop a position that potential customers see as unique.

The term unique selling proposition(USP) refers to advertising to communicate a product's differentiation. 

How to differentiate?

The brand differences are usually minor; they can be merely a difference in packaging or an advertising theme. The major sources of product differentiation are as follows.

Benefits of Product differentiation

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