Market research is essential for the success of any business.
Effective market research can deliver significant benefits to the business.
The right type of research campaign can help to improve a product or to meet the emerging needs of the customer base.
This case study evaluates the importance of marketing research for a business and makes the student various aspects of marketing research which are vital for preparing this topic.

This case study is based on the article on BBC by Dr Martin Gibson, Director of Envirowise.
For full article click here

Recently , There was a news that hackers have stolen the personal details of millions of people using the online job site Monster.
This case study evaluates the impact of technology on business and the cost and benefits attached to using technology.

[ad#co-1]

This worksheet covers the first topic of IGCSE accounting i.e. Accounting concepts and principles.
Students have to identify the concept described in the worksheet. An excellent revision worksheet.

Check out a new worksheet sheet on Stakeholders. Its tests the students for the definition of stakeholders, their objectives and possible conflicts that might occur.
To print the worksheet click on the printer icon on the worksheet menu bar below.

New worksheet on Unemployment. Revises and tests all the important components required by the curriculum. To Print this worksheet click on the Printer icon on the menu bar of this worksheet.