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Revision Notes
Article Index
Primary research
Also known as field research, it involves collection and collation of original data through direct contact with potential or existing customers.
Methods of Primary research are:
- Questionnaire: a set of questions focusing on finding information. It can be postal, telephonic or face to face
- Interviews: Prepared questions asked by an interviewer and detailed input is collected.
- Consumer Panels: Groups of people who are willing to provide their input and feedback on particular products or services.
- Observations: recording, watching or auditing a particular activity or product.
- Experiments: for new products to a limited geographical area or limited number of customers and finding out their feedback.
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